Budget the actions you will actually run
Forge Pricing and Plans
Review Forge’s current credit offer, reference action costs and optional managed services, with three calculated workloads and the approval-versus-generation distinction.
Forge's public platform offer is based on usage credits: USD 1 per credit, 5 starting free credits, no monthly platform subscription and no expiry on unused credits. Optional managed marketing services are a separate commercial choice. These public terms were checked on 21 October 2026 on the Forge product site.
The right budget depends on the actions you will run, not simply how many ideas are in your calendar. Manual publication, Auto generation, scheduled Batch posts and long-form article generation have different billing events. Review the current Billing page before committing a workload; the examples below use the owner's published reference costs and are illustrative calculations, not customer spend or a quotation.
Separate the platform from managed marketing
The credit offer gives a business a way to use the platform. Someone still needs to provide accurate offer knowledge, maintain the buyer–pain–proof relationships, review the content and operate the publishing routine. The absence of a monthly platform subscription does not make those activities disappear.
The public site also presents optional managed marketing. Managed Presence starts from USD 4,999 per month; Growth and Authority are described with custom scope. Treat a managed-service proposal as a separate agreement about deliverables, operation and responsibilities. Do not assume that a service fee includes an unlimited amount of platform usage or every marketing activity unless the proposal states it. Review the current platform and managed offers.
This distinction prevents an unfair comparison between a small credit budget and an operated service. A software operator and a managed team may be solving different capacity problems. The Forge vs Marketing Agency guide helps assess the responsibilities each arrangement must cover.
Know the reference cost of each action
The Forge User Guide provides the following owner-supplied reference costs. Rates may change, so Billing remains the current operational source.
| Action | Reference cost | Budgeting implication |
|---|---|---|
| Manual publication | 1 credit per post | Count each publication you intend to make |
| Auto generation | 1 credit per generated post | Count generated drafts, including those not later approved |
| Batch publication | 1 credit per scheduled post | Count each prepared variation scheduled as a post |
| Content Studio article generation | 2 credits per article | Count the long-form generation actions separately |
A content idea is not a billing unit. If one idea becomes several independently published versions, the relevant publication actions need to be counted. Likewise, a long-form article and the social posts introducing it are separate pieces of work.
Use the exact actions shown in your workflow. Do not assume that every possible retry, regeneration or downstream website step has the same treatment as a listed action. Check Billing and the current product guidance for the operation you plan to perform.
Understand why approval does not make Auto generation free
In Auto, credits are charged when the draft is generated. Requiring approval controls whether the draft is published. It does not stop the scheduled generation event, and deleting a generated draft does not return its credit.
For example, if a schedule generates 10 drafts and the reviewer approves 7, the reference generation usage is still 10 credits. The 3 rejected drafts consumed generation work. The commercial lesson is to improve the source knowledge and choose a reviewable cadence before increasing volume.
An unreviewed queue can therefore create both an operational backlog and continued usage. Check active automation in Content Plan and review the available controls if you need to change or stop future runs. Leaving drafts in Approvals is not a substitute for managing the generation schedule.
For Batch, inspect the estimated credits before using Schedule Plan. Each variation must have a matching scheduled slot. A plan with more variations than slots cannot be treated as a smaller valid plan simply because the top-line budget is acceptable.
Calculate a focused monthly workload
Illustrative workload A: a business plans 12 Manual publications and 2 Content Studio articles during its chosen month. It has one offer and prepares each publication deliberately.
- Manual publications: 12 × 1 = 12 credits.
- Article generation: 2 × 2 = 4 credits.
- Total reference usage: 12 + 4 = 16 credits.
- At the advertised USD 1 per credit: USD 16 of usage.
If a new account has all 5 starting free credits available and uses no credits elsewhere, this workload would use 11 credits beyond that starting balance, equivalent to USD 11 at the advertised rate. That is a balance illustration, not a promise about the minimum top-up purchase or checkout options. Confirm those in Billing.
Do not apply the starting balance repeatedly to future months. The example's ongoing workload remains 16 credits at the stated reference rates. If unused purchased credits remain in the account, the public offer says they do not expire.
Calculate recurring Auto activity with a defined period
Illustrative workload B: a team uses a four-week planning period with 3 supported surfaces and 2 Auto-generated posts per surface each week. It also generates 4 articles. The example is deliberately defined as four weeks; a calendar month can contain a different number of scheduled days.
- Auto drafts: 3 surfaces × 2 drafts × 4 weeks = 24 generated posts.
- Auto reference usage: 24 × 1 = 24 credits.
- Article generation: 4 × 2 = 8 credits.
- Total reference usage: 24 + 8 = 32 credits, or USD 32 at the advertised rate.
If 20 of the 24 Auto drafts are approved and 4 are discarded, the Auto usage remains 24 credits. The report should show generated drafts and confirmed publications separately. A lower publication count does not automatically imply lower generation cost.
Before applying this model to a real month, count the actual runs in the planned date range. Confirm the relevant account and surface support and make sure the reviewer can cover the schedule. The calendar automation guide explains the capacity and timing checks.
Calculate a mixed campaign workload
Illustrative workload C: a team plans 8 Manual posts, 40 prepared Batch posts, 30 Auto-generated posts and 6 articles during its chosen month. The 40 Batch posts are already the count of individual versions; they are not 40 ideas to be multiplied again without reviewing the plan.
| Work | Calculation | Credits |
|---|---|---|
| Manual posts | 8 × 1 | 8 |
| Batch posts | 40 × 1 | 40 |
| Auto-generated posts | 30 × 1 | 30 |
| Articles | 6 × 2 | 12 |
| Total | 8 + 40 + 30 + 12 | 90 |
The reference usage is 90 credits, equivalent to USD 90 at the advertised credit price. This calculation assumes the stated actions and does not estimate additional generations, unplanned posts or separately scoped services. Review the actual account usage after the campaign rather than treating the planning figure as a fixed invoice.
For bilingual or multi-channel work, identify every version that becomes a separate chargeable action. Do not assume that translation, a second surface or an additional article is included within one publication credit. Confirm the actual action and current rate.
Read failed-action charges against the actual workflow
The owner-provided User Guide describes automatic credit refunds for failed Manual publication, failed Batch publication and draft generation that fails validation. It states that an Auto publication failure does not return the credit when generation succeeded. The distinction is between the generation event and the later publication event.
If a post is missing from the expected account, first check Content History and the destination platform. Processing or an unclear result is not automatically a confirmed failure. Avoid retrying before checking whether the post already exists.
For a disputed charge, keep the publication ID and the relevant action details, then contact Support. Use the current guidance and account record to resolve the case. The examples here do not create a new refund policy or override the published terms.
Budget the operating work around the credits
A complete budget includes more than platform usage. Estimate the time to organise source knowledge, prepare media, review facts and language, confirm publication and discuss performance. Include any external design, technical or specialist review required by the actual campaign.
Keep one-time setup separate from recurring work. Establishing a new Node with approved evidence is different from preparing another post from a stable offer. Similarly, creating a new visual asset is different from adapting an existing approved image.
For a managed service, ask which of these activities is included, who supplies the evidence, who approves claims, how many content versions are planned and how changes are handled. Confirm the treatment of platform usage, third-party costs and any work beyond the agreed scope in the proposal.
The monetary examples on this page are in USD and make no currency-conversion or tax assumption. Use the actual checkout, invoice and agreed service terms for the charges applicable to your purchase. If your internal budget is in SAR or another currency, convert consistently using the rate your business actually uses before comparing totals.
Choose an operating model before buying volume
Start with a small, representative workload that tests your intended mode and review process. A low credit cost is only useful if the resulting work is accurate, relevant and operationally manageable. Measure the number of drafts needing factual correction and the time required to produce an approved publication.
For an internally operated model, identify the person who will maintain the knowledge and the person who can approve the message. For managed support, agree the scope and handoffs. If an agency intends to operate for unrelated client organisations, the relevant arrangements need express authorisation under Forge's Terms of Service, section 4.2; pricing alone does not grant an agency licence.
Use the Saudi SME ROI guide to model the value of time and verified business outcomes. Use the Saudi automation cost guide for a wider operating-cost comparison. Neither a low credit price nor an ambitious publishing plan guarantees leads, revenue or return on investment.
Prepare a budget you can verify
Before committing, list the planned Manual posts, Auto generation runs, Batch variations and article generations for the actual date range. Check the current rates in Billing, record the starting balance, identify review capacity and confirm any separately contracted services. After the period, reconcile the plan with the recorded actions and investigate material differences.
Request a Forge demo with your expected monthly workload. Bring the channels, languages and review arrangement so the team can discuss the scope you actually need. The Forge platform overview explains the workflow; a useful budget connects that workflow to real billable actions and responsible operation.